On November 13, 2024, Culper Research published a report alleging that Zeta has been engaging in deceptive data collection practices. Specifically, the report alleged that “Zeta has quietly spun up its own network of consent farms i.e., sham websites that hoodwink millions of consumers each month into handing their data over to Zeta under false pretenses, baited by job applications, stimulus money, or other rewards that simply do not exist.”
On this news, Zeta's common stock price fell $10.48 per share, or 37.14%, to close at $17.74 per share on November 13, 2024.
If you have any questions or would like to discuss this investigation, please contact Kessler Topaz Meltzer & Check, LLP: Jonathan Naji, Esq. (484) 270-1453 or via e-mail at info@ktmc.com.